DIRECTOR DUO HUMANS JOIN RIFF RAFF

The duo had previously worked at Mother as Creative Directors, writing the Cannes gold Lion-winning “Playin’ with my friends” for Ikea, as well as campaigns for Boots, Coca-Cola, Stella Artois and MoneySuperMarket.

They initially left Mother in 2014 to join Wieden & Kennedy London as a senior creative team. In 2016 they moved to Grey, where they worked on accounts including Lucozade, McVitie’s and Marks & Spencer.

The pair will leave the agency for a second time in mid-September with five Cannes Lions, eight D&AD pencils, 10 British Arrows, five Campaign Big awards and 10 Creative Circle awards under their belts.

Whitaker and Outhwaite-Noel told Campaign that they had been shooting music videos with Riff Raff since December 2019 when they filmed British grime MC, DJ and record producer D Double E’s video for Fresh N Clean (Silence the Critics).

They said: “We’ve always loved creating film and the more we do it, the more we want to do it even more. Mother has been incredibly supportive of us directing in our spare time, but it got to a point where we wanted to dedicate more time and energy to it.

“Strong conceptual ideas have always been at the heart of everything we do," they added. "We’re excited to bring this into our directing work and see where it takes us.