The Sacred Egg / IKEA "#BuyBack Friday"
The Sacred Egg (TSE) are a directing duo made up of London-based Ed Kaye and Lisbon-based Alex Mavor. Together, they’re known for delivering highly original concepts with an iconic visual aesthetic. It’s these traits that have led to their work being screened not only on television and in cinemas, but also in cultural institutions such as The British Film Institute and The Pompidou Centre. Working together since 2007 - firstly as creatives for London advertising agencies then as directors with Riff Raff Films - TSE have worked with some of the world’s best advertising agencies such as Mother, Wieden+Kennedy and Droga5, who align with their mission to make truly original and disruptive work.
Their first experiences in filmmaking came through low budget music videos. After their breakthrough video for Breach ‘Jack’ was nominated at the 2013 UK Music Video Awards, four years later their video for Royal Blood ‘Lights Out’ won Best Rock Video. This same year they broke into the shiny world of Commercials, directing Finish ‘Combinations’ through W+K London, and Mailchimp ‘Did You Mean Mailchimp’ through Droga5 New York. Mailchimp went on to win a Grand Prix at Cannes amongst other coveted awards. 2017 also saw them nominated for the Frank Budgen Award for best director at the UK British Arrows, the pinnacle of UK advertising awards.
TSE were Second Unit Directors for the ‘Bohemian Rhapsody’ feature film which has gone on to gross over $200m worldwide, and in the last 3 years have won 11 British Arrow Awards, 6 Creative Circle Awards including Best Cinema Campaign, Best Music Promo and Best Direction, and 3 Kinsale Shark Awards including Gold for Easy Jet ‘Imagine’. While 2020 was quiet for some, their ‘Burger’ spot for Postmates through Mother LA was awarded a D&AD Pencil in Film Craft.