Finn Keenan / Direct Line "Optimus Prime's Time Off"

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Finn Keenan is an Irish filmmaker from Cavan. After spending most of his teens obsessively trying to emulate tricks from music videos that he watched growing up and making short films with his friends, Finn went on to study Film at the National Film School Ireland.

After graduating, he found his feet shooting, directing and editing videos for Irish bands such as The Strypes, Raglans and Otherkin; before moving to London and has since worked with The Wombats, The Kooks, Louis Berry, George Ezra and Willie J Healy. 

After joining Riff Raff's Nursery of Evil in 2017, Finn worked on the Nike ‘LDNR’ and Nike ‘Never Ask’ campaigns with Wieden+Kennedy, directing the social films for both as well as the socials for Halifax ʻThat New Home Feelingʼ with Adam & Eve. 

In 2020 Finn was awarded Gold at the Creative Circle awards for Best Up and Coming Director and has been invited to sit on the jury of the next year’s awards. He was also recently crowned winner of the 1.4 Awards 2021 for Commercial Directors “On the Cusp of Greatness”.

He graduated to the main director roster when his gravity defying music video for MK's ʻBack and Forthʼ won three Gold awards at the 2019 Kinsale Sharks. At the end of the same year he directed ‘Qiang Diao’ for Nike China through W+K Shanghai, which was deemed Shots Ad of the Week for its “absurdist, spectacular and unique” nature and went on to be included in the APA’s Top 20 of 2020. Since then he has made ‘Feel Next Level’ for FIFA21 through Adam&EveDDB, provided more on-screen comedy with ‘We Got It’ for Just Eat through McCann and taken Optimus Prime on holiday for Direct Line, through Saatchi & Saatchi.