Ivana Bobic is a London-based director and writer. She has created an array of film projects from music videos to commercials and narrative shorts. With a background in graphic design, her films blend striking imagery with perspective, fashion aesthetic and intriguing narratives. 

Her groundbreaking ad for Coppafeel! was the first to campaign to show a female nipple on daytime TV!! 

Her first video for Sigrid was voted by Pitchfork as 2nd best video for January 2018. Since then she has made a new video for Nothing But Thieves, 2 more videos for Sigrid as well as 3 videos for Sigrid's LIFT campaign for Vevo.

Ivana has developed a strong visual style working with brands like habitat, Axe, Stella McCartney, Mulberry, Au Pont Rouge, Adidas, Whistles, Nivea and Looks. 

Ivana is currently writing her first feature and taking part in the Directors UK Inspire mentorship, shadowing The Crown’s Emmy award-winning Director Jessica Hobbs. 

Sigrid sings about how things are “not like in the movies”, about falling for something that isn’t real, something that won’t last. It inspired me to think about movie reality - how things can look perfect from one angle, but as soon as the camera moves you see the background, or the people making the film. We took this sentiment to create visual tricks with art direction and a modular set that gave Sigrid space to perform in.