When pitching and making commercials we have been asked to help with other parts of the campaigns, including directing social media, print campaigns, talking to media partners in designing, placing and the logistics of Digital Out Of Home as well as more traditional media posters.
We don't want to be on a bandwagon of direct to client, we just think it can be great creative work and briefs that we relish to get involved in.
Why can't a 4 second loop on a escalator panel or an Instagram post be the best thing we create all year.
This is some of the work we have been involved with.
UNIQLO Spring 2016
The Brief: To create a campaign to launch the flagship store at 311 Oxford Street, one that makes noise but also has longevity and is generous enough to support other messages, specifically those relating to Lifewear.
We worked direct with Uniqlo on this campaign.
This included a brand film, an awning across the store, DOOH and print assets as well as delivering assets to spec for the take over of the interior of Oxford Circus Tube station:
Digital escalator panels, wrap arounds, as well as normal DOOH and posters.
The brand film was directed by Sam Walker.
We think social media can be the place to do great creative work and relish the opportunity to work with great clients and agencies who think the gif, short time span sharable medium offers brilliant chances to make great strategy content.
We want to develop this more so are willing to work alongside partners and collaborators.
But to do that please take it seriously. Don't use the same creatives and producers, it needs its own group, but we can help integrate it with the other parts of the production.
As part of H&M's Christmas "Come Together" campaign we did through Adam & Eve / DDB we collaborated to make cinemagraphs to feature clothes for their Digital Out Of Home (DOOH) campaign.