Francois Rousselet is easily one of the most creative forces in music videos and commercials today. His approach to filmmaking is a highly graphic one that blends intellect with wild imagination. With an eye for detail, color and brash attitude, his stylish films cleverly play off an obsession with pop culture references. Always eye opening, each piece is a chance at reinvention and boldly uncovers new territory, making him an artist that is impossible to pigeonhole.

Francois’ music video career began in 2007 with promos for French electro label Ed Banger Records with artists like Justice and Kavinsky, amongst others. He has since collaborated with some of the world’s top musical minds including Kanye West, Madonna, Depeche Mode and Jack White. His work with these artists has garnered him cross-continent MTV Awards, World Music Awards as well as two D&AD Awards for Iggy Azalea’s “Work” video and Audio Bully’s “Only Man”. He also directed Snoop Dogg and Pharrell’s Blaxploitation-inspired music video for “So Many Pros.” 

While Francois continues to craft wildly cutting-edge music videos, he also lends his creativity to the commercial world, and has worked with brands including Heineken, Nike, Diesel, Jean Paul Gaultier, BBC Radio, Toyota, Lynx AXE. Last year he reunited with Snoop Dogg for Just Eat’s spot ‘Did Somebody Say’ through McCann which was included in the APA’s Top 20 of 2020 and picked up 2 Clio Awards.