The idea for this video came from listening to the track and hearing what sounded to us like computer game bleeps combined with lyrics about over consumption, chips, chicken in a basket, gannet, gannet a packet of Aeros...This got us thinking about the consummate over consumer Pac-Man.

The 'Pacman' character could be designed to be similar enough to the original Pac-man for the viewer to instantly get the reference. We could create a completely original character, but that still has that disembodied head with a giant mouth look.

The imagery should be as wild and colourful, the humour as gross and over the top as the language of the song, no holds barred